I've been smitten by the square format lately. In fact, it seems like most of Aroma's photos are square. Somehow it is so much more effective for portraits than the portrait mode specially for kids and babies because they seem to be huddled in the center and a full-body portrait doesn't make a lot of sense because they are not standing on their own.
The photo above is from the first set of shots using two flashes -- one off-camera to the left and one on-camera. I believe it adds a lot more clarity to the photo that one can work with later on.