Exclusive rental deals

"Blockbuster signs deal to be exclusive renter for Weinsteins"

This is the kind of stuff that makes living in the modern world so hard. So now what is a guy like me to do who wouldn't even want to look at Blockbuster?

  1. Open an account with blockbuster and forever deal with their mailers and their pathetic staff (famously referred to as baboons by Tony Soprano)
  2. Watch in the theatres while I can
  3. Watch it via some other medium (iTunes, pay-per-view or so on)
  4. Avoid the movie completely

I am somehow inclined to go by the last choice given how hard some of the other choices are.

Why doesn't business ever make anything better?